My CV
Work Experience
RADIO & TELEVISION
Shore Media Group/ 104.1fm
Vancouver, BC
Radio Announcer/Co-Host “Moose & Alex in the Mornings”
Life Network/ Oxygen Television USA
Toronto,Ontario
FINALIST in reality TV series- ‘Making It Big’- Entertainment Reporters
CHUM Television
Victoria & Vancouver, British Columbia
CHUM Limited, one of Canada’s leading media companies and content providers, owns and operates 33 radio stations, 12 local television stations and 21 specialty channels, as well as a music distribution division.
The New VI & Citytv Vancouver: ANCHOR, REPORTER, HOST, PRODUCER, EDITOR
[2001 - 2004]
Entertainment Anchor, Reporter, Editor, Producer: News & Information
Host, Associate Producer, Editor: VIParade- Weekly program
Commercial Talent, Producer & Editor: “The Voice” of the New VI
ROCK 101 (CORUS)
Vancouver, British Columbia
MORNING SHOW PERSONALITY/ CO-HOST (“Sexy Lexy”)
The Bro Jake Show- Client & fan relations/ contest liaison/ researcher
[1999-2001]
CJVI AM900 (ROGERS)
Victoria, British Columbia
MORNING & DRIVE-TIME LIVE TRAFFIC REPORTER: The Barry Bowman Show
SENIOR PRODUCER: The Howie Siegel Show- Produced daily afternoon variety talk show
[1996-1999]
Artists & Celebrity interviews include:
Sir Ian McKellen
Ben Harper
Nelly Furtado
Diana Krall
Alanis Morrisette
Hot Hot Heat
Randy Bachman
Tragically Hip
Matthew Good
Roch Voisine
Swollen Members
PR & MARKETING
EDGEWATER CASINO
Vancouver, British Columbia
DIRECTOR OF PLAYER DEVELOPMENT
[2011-present]
CAESARS ENTERTAINMENT
Vancouver, British Columbia
DIRECTOR
[2010-2011]
*Director of sales and marketing for the Vancouver Branch of Caesars Entertainment
*Sales and Marketing for nearly 40 hotel and casino properties worldwide.
ALEX LEE PR
Vancouver, British Columbia
CHIEF PR Consultant
[2005-present]
*Successful PR consultant for large and small media projects
*Clients include corporate, entertainment industry, food and beverage establishments, retail, and gaming clients
British Columbia Lottery Corporation
Richmond, British Columbia
The British Columbia Lottery Corporation (‘BCLC’) is a Crown Corporation of the Province of British Columbia. It has provided government sanctioned lottery services to those in British Columbia since 1985. Previous to this it was an umbrella of the Western Canada Lottery Foundation. In conjunction with the Interprovincial Lottery Corporation, the BCLC offers Canada’s highest payout lotteries the Lotto 6/49 and Lotto Super 7. Another function of BCLC is to manage casinos and bingos in British Columbia.
COMMUNICATIONS MANAGER-CASINO [2007-2009]
*Casino PR Expert- Develop and execute media relations strategies for all BC casinos and gaming centers *Assist and execute in the media initiatives of the Lottery Division, e-Business, and Corporate Branding
*Developing the BCLC online strategy and corporate guidelines for the use of social media company-wide
*Assist with issues management and crisis control
MARKETING & PR SPECIALIST- HOSPITALITY
[2007-2008]
*Working closely with 17 casino properties, established an effective hospitality and tourism promotional strategy
*Managed PR for all of Canada’s largest Poker Championships, establishing BC as a poker destination in Canada
*Successfully organized casino events and hospitality socials throughout Vancouver, Richmond and Vancouver Island
*Managed PR for guest casino industry celebrities (eg. Johnny Chan, Phil Helmuth, Daniel Negreanu)
Great Canadian Gaming Corporation
Richmond, British Columbia
Great Canadian Gaming is Canada’s largest publicly traded gaming company. They own and/or operate 17 properties across Canada and Washington State, and have a market cap of approximately $1 billion.
MANAGER, MEDIA & PUBLIC RELATIONS
[2005-2007]
*Successfully increased positive exposure of Great Canadian in prominent media outlets: radio, TV, and print.
*Served as one of two primary spokespersons for Great Canadian in the media.
*Develop and maintain strong relationships with the Canadian media.
*Actively participate in: crisis control, strategic marketing & operations initiatives, entertainment services planning, corporate & gaming event coordination, award ceremony production, as well as political and pubic relations.
Managed PR & Media for several large events including:
♠ Opening of River Rock Casino Resort
♠ Opening of two Casino Show Theaters
♠ David Foster Gala 2005
♠ 2005, 2006, 2007, 2008 BC Poker Championships
♠ International Model Search (ITM) China
♠ David Foster Gala 2006
♠ “The Denise Richards Lap Top Incident”
♠ 2007 Johnny Chan Poker Classic
♠ 2009 Mountains of Money Slot Tournament
Managed PR & Media campaigns for celebrities such as:
♠ Paul Anka
♠ Tony Bennett
♠ Pamela Anderson
♠ Michael Buble
♠ David Foster
♠ Josh Groban
♠ Julio Iglesius
Personal Achievements
1998/1999 Women of Distinction Awards Nominee (Young Woman’s Achievement)
2001-present Full ACTRA & UBCP Member: Actor & Voice Talent
Languages: English, Korean Instruments: Piano, Guitar
Other Interests include photography, video editing, blogging, painting, singer/songwriter, yoga, & travel.
Computer Skills: I am a MAC girl but also proficient in all Microsoft Office applications, desktop editing, Adobe Photoshop, web publishing software and on-line social media tools.
