DOVE Evolution
YouTube has posted the DOVE Evolution this month. It’s no secret DOVE has seen much PR success from their past few beauty campaigns, taking ordinary woman and putting them in their underwear on billboards across North America. (their flaws and all)
DOVE isn’t very public about how much moula their brilliant campaign is bringing in but the campaign has got the world talking, specifically, the beauty industry and the female consumer.
Do I think this is going to change the way woman percieve themselves? Do I think this is going to change the beauty industry as a whole? Am I going to buy more DOVE soap? NO, but it’s a good start… and I commend DOVE for at least trying to make a difference.
Have a look at the DOVE Evolution commercial below. At the very least, you’ll never look at a beauty ad the same way again.
About this entry
You’re currently reading “DOVE Evolution,” an entry on Life According to Alex Lee Behan
- Published:
- November 1, 2006 / 8:23 pm
- Category:
- Diary of an Entertainment Junkie, Video
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